This year’s Dar es Salaam International Trade Fair (SABA SABA 2025) has been nothing short of electric — and one of the standout installations has undoubtedly been the Yas Pavilion. A striking embodiment of creativity, culture, and campaign purpose.
Designed and executed from the ground up by Amplify Marketing. The pavilion is more than just a display — it’s an experience. From the first concept sketches to the final build on-site. Amplify brought Yas’s campaign “ANZIA ULIPO” (Start Where You Are) to life in vivid detail. Every corner, every curve, and every moment at the pavilion was designed to connect, inspire, and engage with audiences of all ages.
📍 Live from July 1st up to July13rd SABA SABA 2025 at the Dar es Salaam International Trade Fairgrounds. The Yas Pavilion draws visitors into a unique space where creativity meets purpose.
My Role in the Experience
As the LED Screen Operator, I had the opportunity to play a key part in delivering the dynamic visual storytelling that brought the Yas brand message to life. From interactive visuals to scheduled media loops, my job was to ensure the screen content flowed seamlessly and enhanced the immersive atmosphere of the pavilion.
Working under Amplify, on behalf of Yas, I got to witness first-hand how much detail, coordination, and energy goes into executing such a high-impact activation. It’s always a thrill being part of a team that values innovation and pushes boundaries to create something memorable.
If you’re in Dar — don’t miss it. Go experience the energy, creativity, and heart behind “ANZIA ULIPO.” And if you catch yourself captivated by the visuals? That just might be the LED magic at work. 😉
Mark MaScreen is available for Booking
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